Xavia Smith joins the team as Digital Marketing Producer, focusing on social media, managing the gallery’s accounts and creating engaging content to promote the gallery’s varied activities to a growing online audience.  She will also help us get the best results from google ad campaigns, a new area for the gallery.

“When I first started, the gallery was launching two of its biggest programmes for 2024 and that was a fast and fascinating time to start. Since then I have been getting to know our social media audience, creating content and setting goals to boost our online engagement and visibility across all the platforms where our audience is found. I aim to elevate the galleries online presence, not only via social media, but by working on the website’s search engine rankings and creating paid campaigns to drive awareness and leads for our Digital Hires Services.”

Alongside Xavia, Adam Goodwin joins us as Digital Producer, creating new digital content, including short films, podcasts, and interpretation materials for exhibitions and events.

“I’m keen to develop new ways of interacting with our audiences through digital technology. Accessibility and inclusion within the arts are really important and I’m keen to think about how we can use technology to break down barriers and open opportunities for the communities we serve,” says Adam.

In addition, Adam is also responsible for managing the hire of the gallery’s wide range of high-end AV equipment to other creative organisations, artists, and small businesses. So, if you are looking to produce a short film, live stream, podcast, 360 experience or 3d scan, we have the resources to match your digital media needs. You can to hire the equipment, receive training to build skills across these areas, or book Adam to operate the equipment and create your content for you. Full details are here.

With help from the Foyle Foundation, we have been able to fund these two year-long appointments, with the aim of making them permanent, continuing the transformation of not only our digital offering, but also helping other businesses to do the same.




  • Adam Goodwin & Xavia Smith